AI is no longer just a productivity tool. It is now possible for anyone to build agentic co-workers that operate inside your sales, marketing, and operations workflows.

In the last few weeks alone, new co-working capabilities have moved AI from prompt experimentation to structured delegation. Agents can scout, plan, coach, write, analyse, and orchestrate. The barrier to building them has collapsed.

This forces a much bigger question. If execution layers can now be augmented or automated, what does your team structure look like in 2026?

This GTM Edge masterclass is for SaaS leaders who are actively thinking about org design, hiring, leverage, and performance in a world where human teams are increasingly paired with AI agents.

We will not be discussing theory. We will explore what operators are actually building, what is working, and what this means for how you structure your team going forward.

PANELISTS

Our panel brings together two operators who are actively building and deploying AI agents across marketing and revenue functions.

Paul Dervan
Chief Marketing Officer, Run With Foxes (ex Miro, ex The National Lottery)

Paul has been building practical AI agents across marketing workflows, growth execution, and internal operations. He is experimenting in real time with what an AI-augmented marketing team looks like in practice.

David Keene
Chief Revenue Officer, (ex Wipro, ex Speechmatics)

David has built multi-agent revenue environments including AI scouts, sales coaches, engagement agents, and account planning agents. He is rethinking how modern marketing sales teams operate when signal detection and workflow orchestration are delegated to AI.

HOSTS

Our hosts are Brendan Hughes and Kevin Twomey, two operators working at the intersection of go-to-market, customer value, and AI.

Brendan Hughes
Chief Revenue Officer, MarketSizer

Kevin Twomey
Head of Marketing Newswhip & Listening, Sprout Social

TIME & FORMAT

Friday, February 27, 2025, 12:00-13:00 (London)
12:00 Welcome and Intros
12:05 Deep Dive with Panelists
12:30 Open Forum
12:55 Shared Insights
13:00 Ends

This will be a Zoom call. Complete the form to join.