A community for go-to-market leaders who want a real edge
GTM Edge is a curated mastermind community for commercial and go-to-market leaders navigating one of the most disruptive periods in modern business.
AI is reshaping how products are sold, how customers buy, and how value is delivered. But most GTM teams are figuring this out in isolation, inside organisations that are already stretched.
GTM Edge exists to fix that.
This is not a course. It is not a vendor community.
And it is not a place for surface-level takes.
GTM Edge is where experienced operators come together to think clearly, learn fast, and pressure-test how AI is changing go-to-market strategy, execution, and leadership in the real world.
GTMEdge is:
A peer-led mastermind for GTM, revenue, and commercial leaders
Focused on practical, real-world use of AI across go-to-market and commercial operations
Built around shared learning, honest discussion, and collective problem-solving
GTMEdge is not:
A sales funnel dressed up as a community
A generic AI discussion group
A passive content feed
A place to lurk without contributing
Participation matters here.
How the community works
GTMEdge is built around a simple, high-signal cadence:
Monthly Masterclasses
Each month we host a deep-dive session with 1–3 experienced operators, founders, or experts. Topics focus on how AI is actually being applied across areas like:
Go-to-market strategy and execution
Customer acquisition and retention
Commercial operations and enablement
Value creation, measurement, and pricing
These sessions are designed to provoke thinking, not pitch tools.
Bi-weekly Hot-Seat Roundtables
Every two weeks, members bring real GTM challenges to the group. We work through them together in a structured, peer-led format. No theory. No fluff. Just practical discussion with people who’ve been there.
Private, High-Engagement Community
We maintain a selective private group for active contributors only. This keeps the signal high and the conversations useful. If you participate, you belong. If you don’t, this probably isn’t the right community.
In-Person Sessions (periodic)
From time to time, we bring the community together in person for half-day or full-day sessions with guest speakers and deeper strategic work.
Why GTM Edge exists
Most GTM leaders already understand AI can be powerful.
The real questions are:
Where does it genuinely create value?
What should be automated, augmented, or redesigned entirely?
How do teams measure impact rather than just adopt tools?
And how does this change leadership itself?
GTMEdge is a space to explore those questions together, without hype and without pretending the answers are obvious.
About the host
GTMEdge is hosted and facilitated by Brendan Hughes.
Brendan has spent over 20 years building, leading, and advising GTM and commercial teams across B2B SaaS, eCommerce, and technology-enabled businesses in Europe and the US.
He works:
As a fractional growth and commercial leader with scale-ups
Providing solutions focused on AI in commercial operations
As an author and speaker on value creation, value capture, and modern GTM models
GTMEdge reflects Brendan’s belief that the next generation of GTM advantage will come from clear thinking, better operators, and communities that learn faster together.
Who GTM Edge is for
GTMEdge is best suited to:
Heads of GTM, Revenue, Sales, Marketing, or Commercial Operations
Founders and operators responsible for growth
Leaders actively experimenting with AI, not just talking about it
People who value contribution over consumption
If you’re looking for a shortcut, this isn’t it.
If you’re looking for sharper thinking and better peers, you’ll feel at home.