Launch from Europe.
Conquer Globally.

Scaling can be hard, especially when your strength is product, not go-to-market. That’s where GTM Edge comes in. Together, we connect the dots between product strength and market traction.

Working with European founders and scale-up executives across B2B, SaaS and eCommerce with revenues between $5M-100M, we help you engineer predictable global growth. Working with international business looking for a European launchpad, we help you build your GTM team from Dublin, Ireland; the heart of tech in Europe.

A power plant with two tall, striped smokestacks near water, with hills and a cloudy sky in the background.

What We Do

  • GTM Framework – a practical playbook you can put to work straight away.

  • AI Toolbox – prompts and workflows to sharpen your strategy and execution.

  • Leaders Circle – a peer network of GTM operators solving growth challenges together.

  • Sprints – fast, focused interventions to reset strategy and drive results.

Who We Are

We’re operators, not consultants. GTM Edge was built for founders who are strong on product but need a trusted partner to turn that strength into market traction.

We work best alongside visionary founders - bringing structure, discipline, and data-driven decision-making to go-to-market.

What sets us apart:

  • Hands-on experience – 20+ years inside SaaS, eCommerce, and digital scale-ups.

  • Collaborative mindset – we don’t claim to have all the answers; together we find them.

  • Detail + data orientation – every decision anchored in evidence, not gut feel.

  • Global outlook – born in Europe, proven across markets worldwide.

At our core, we believe growth is engineered, not guessed. That’s why we built GTM Edge: to help founders find profitable routes to market and scale with confidence.

A Note from Brendan

“I’ve spent 25 years working with founders, boards and executives across Europe to unlock growth in B2B, SaaS, eCommerce, and digital businesses more generally. My superpower has been stepping in as the trusted No. 2 - helping product-focused leaders find profitable routes to market, align their teams, and build scalable revenue engines.

I’ve never believed in gurus or cookie-cutter strategies. What works is humility, data, and attention to detail - and working alongside teams to solve real challenges together. GTM Edge was created with that spirit: together, we are the experts.

There are three ways we provide value, depending on your situation:

  1. We’ve built a GTM playbook, now plugged into AI, so that you can do-it-yourself.

  2. We’re building a community of peers, all focused on solving the same challenges as you.

  3. If you need it, we can step in with the right person from our network to execute.

Reading to the bottom of this page, means you are already making the first positive steps to spending more time working '‘on” your business, rather than always “in” it. That’s enough for now. If you want more and still have doubts, let’s chat.”

Brendan Hughes, Founder