Criteria for Joining

The Circle is not for everyone. It’s designed for scale-up leaders who are in the arena, making real growth decisions, and willing to both give and receive candid advice.

Role & Responsibility

• CEOs, Founders, CROs, CMOs, CCOs/CXOs, COOs, or senior GTM executives.

• P&L ownership or direct responsibility for revenue, growth, or customer acquisition.

• Decision-making authority: can implement strategy and drive change in their organisation.

Company Stage

• Scale-ups typically between $5M and $100M ARR / revenue.

• Post-product-market fit, actively investing in growth.

• Teams of 20+ people, or with dedicated sales/marketing/customer functions.

• Funded (VC/PE-backed) or bootstrapped with material growth ambition.

Mindset & Contribution

• Open to sharing candid challenges - not just successes.

• Committed to learning from peers, not looking for a one-way “consulting” relationship.

• Willing to give as much as they get: feedback, tactics, introductions, accountability.

• Growth-oriented: see value in frameworks, AI, and modern GTM approaches.

• Trustworthy to maintain confidentiality under Chatham House Rules

Time Commitment

• Able to commit to a 60-minute weekly circle (virtual, small group).

• Prepared to set and report on simple goals for accountability.

• Active between sessions: engaging in group discussions, sharing resources.

The Circle is not for:

• Early-stage founders pre-revenue or pre-product-market fit.

• Consultants or service providers selling to scale-ups.

• Leaders unable to commit to regular participation.